Dictionary of the most commonly used concepts related to making money on MyLead

 

Cost per action - it is the rate for the campaign we promote (the action is performed by someone else - and we only advertise our link).

The CPA consists of:

• CPD - cost per download - rate for downloading the file;

• CPI - cost per install - rate for installing our file;

• CPL - cost per lead - rate for obtaining a sale lead (correct filling out the contact form);

• CPS - cost per sale - rate for the sale made through our affiliate link;

• CPR - cost per registration - rate for each registration in a given website/game/portal/other;

• CPM - cost per thousand (“M” as Roman 1000). The concept means rate for 1000 views/clicks/other actions. The most popular use of CPM is the rate for 1000 page/advertisements views;

• CPC - cost per click - rate per click on our affiliate link;

• CPO - cost per order - rate for the order (regardless of the value of purchases).

  
  

Types of CPA offers:

• DOI - Double Opt-In - lead is approved after the user confirms the e-mail address;

• SOI - Single Opt-In - lead is approved immediately after entering the e-mail address, the user doesn't have to confirm it;

• Incent - an offer can be advertised anywhere, including generating motivated traffic;

• Non-Incent - an offer requires only high quality traffic, motivated traffic is prohibited;

• E-mail submit - lead is approved after entering the e-mail address in the DOI or SOI;

• PIN submit / Confirm PIN - lead is approved after confirming the PIN from SMS message. In this category there are also SMS MO offers;

• Lead Gen - lead is approved for obtaining lead sale (CPL);

• Sell Gen - lead is approved for generating sales (CPS);

• Credit Card - lead is approved after connecting and charging the customer’s credit card;

• Survey Completion - lead is approved after correct completion of the survey.